"Branding is one of the most important aspects to developing a successful business. It’s what creates the first impression for your company among potential customers." This quote from Entrepreneur Magazine sums up branding perfectly.  A strong brand leads to increased sales, greater customer loyalty, and an overall better experience for your customers.  What is a brand? It's the image you want to portray for your company. A strong, recognizable brand can help generate more revenue and make your business stand out from the competition. Do you want to develop a strong brand? This article will give you tips for developing your company's identity. So, what are the first steps to building a strong brand?  1) Developing your company's identity is important because it helps portray who you are and what you stand for as an organization.   2) A logo is one of the most important parts of branding and should be designed with simplicity in mind   3) What colors do we associat...